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A free newsletter to help build creative confidence.

The Book

A Self-Help Guide for Copywriters

Consistently ranked as one of the most helpful copywriting books ever written. I’m as shocked as anyone.

The Course

Writing Under Pressure

Whether you’re facing the pressure of a deadline or the blank page, this course gets you unstuck and writing headlines faster than ever.

The Newsletter

A Self-Help Guide for Creatives

To build your craft and confidence, and to watch a fellow creative stumble his way to creative freedom.

My Story

After years (a-hem decades) of abandoning my own personal creative projects, in Dec 2019 I finally broke through. I shared an article about copywriting on LinkedIn. My goal was to share something once a week for a year and I’ve kept it up ever since.

In Dec 2021, I self-published my first book, A Self-Help Guide for Copywriters, which has been deemed required reading by agencies and universities around the world.

In August 2022, I released my first online course, Writing Under Pressure.

I’ve now appeared on countless podcasts and spoken at universities and creative companies around the world.

I haven’t “made it” yet. This path is still my “side hustle”. Or in my case, my “side stumble”. But I’m creating for myself now. Momentum is building and the “side” is quickly becoming the “main”. The result is a sense of belonging, a joy, a creative freedom and a confidence that has escaped me through most of my life.

My goal is to help other creative people do the same (and feel the same) but first I have to walk the walk. And I’m still crawling.

To build your craft and confidence, and to watch a fellow creative stumble his way to creative freedom, subscribe to the newsletter.