A Self-Help Guide for Copywriters | A resource for writing headlines and building creative confidence

More copywriting.
Less curled-up-in-a-ball-writing.

250 Amazon Reviews

From aspiring to expiring copywriters, this book will help you become a more efficient, more confident creative. In other words, you’ll make more money. And friends. It’s a little about the creative process and a lot about the craft of writing headlines with over two hundred example ads.

About the Book

When I published this book, I had two goals. The first was to finish it, to finally finish something of my own. I knew if I could do that, after years of abandoning my own ideas, this would be the straw that broke my inner critic’s back.

And the second goal? It wasn’t to sell a zillion copies or to launch my career as “The Headline Guy.” It was to be helpful, to write what I’ve always needed, just the way I needed to hear it. If it helped one other person, it would have been a success.

So to have this self-published book received the way it has and to see it consistently ranked among the top copywriting books ever written, makes me feel like I’m starring in a never ending episode of Punk’d.

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What People are Saying

One of the challenges as a copywriter is making sure you think from enough angles. This course gives you more angles than you could ever need. It's valuable for new copywriters but just as valuable if you have decent experience. It has made me more confident with my copywriting and ...
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Direct Response Copywriter
One of the challenges as a copywriter is making sure you think from enough angles. This course gives you more angles than you could ever need. It's valuable for new copywriters but just as valuable if you have decent experience. It has made me more confident with my copywriting and I was already comfortable. But it also made the process a lot more fun. I can't recommend it enough. Make sure you get Dan's book too. If you're like me you'll have it next to you at all times.
Direct Response Copywriter
Direct Response Copywriter
I'm not in advertising. I'm not a copywriter. But I do share my ideas online, and HOLY COCKTAILS this course makes creativity as easy as MAD-LIBS.
Dave Seaton
I'm not in advertising. I'm not a copywriter. But I do share my ideas online, and HOLY COCKTAILS this course makes creativity as easy as MAD-LIBS.
Dave Seaton
Dave Seaton
So - I wouldn't be a Canadian without bigging up a fellow Canadian *no sorrys here*. The course was worth MY time, and what’s best, it’s well worth YOUR time, if you're looking to enhance your wordsmithery. I know it's a course I'll mainline again and again, and ...
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Marisa Crimlis-Brown
So - I wouldn't be a Canadian without bigging up a fellow Canadian *no sorrys here*. The course was worth MY time, and what’s best, it’s well worth YOUR time, if you're looking to enhance your wordsmithery. I know it's a course I'll mainline again and again, and his resource at the end is worth the course alone. Plus all the banter in the chat… solid 💯
Marisa Crimlis-Brown
Marisa Crimlis-Brown
Writing Under Pressure' is everything it promises, a guide to fast and thoughtful headline creation. It's given me a powerful set of copywriting tools that I can pull out in a pinch AND practice when the pressure is off. To top it off, Dan is an excellent teacher. His approach ...
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Greg Harrison Clay
Writing Under Pressure' is everything it promises, a guide to fast and thoughtful headline creation. It's given me a powerful set of copywriting tools that I can pull out in a pinch AND practice when the pressure is off. To top it off, Dan is an excellent teacher. His approach is humble and funny, making the material infinitely approachable and easy to watch again and again. If you need a reminder of why you love being a copywriter, or if you're just getting started in marketing...THIS COURSE IS FOR YOU!
Greg Harrison Clay
Greg Harrison Clay
Dan’s course is the difference between “the client wants more options” and “the client can’t pick a favorite.” If you suffer from the cramps of crossed fingers or the pinch of prayer beads in your palm, this is how to reclaim your confidence.
Matt Cascarino
Dan’s course is the difference between “the client wants more options” and “the client can’t pick a favorite.” If you suffer from the cramps of crossed fingers or the pinch of prayer beads in your palm, this is how to reclaim your confidence.
Matt Cascarino
Matt Cascarino
Should have included a chapter on writing Amazon reviews
Since reading this book my writing has improved in almost every way, with the exception of this review.
Michelle T
Should have included a chapter on writing Amazon reviews
Since reading this book my writing has improved in almost every way, with the exception of this review.
Should have included a chapter on writing Amazon reviews
Michelle T
The most impactful book a copywriter can own I own all the staples. I’m a devotee to the chuck of Ogilvy. My inbox is overrun with newsletters. In 15 years as a copywriter and creative I’ve never read a book that has had such a profound effect ...
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Dustin Dooling
The most impactful book a copywriter can own I own all the staples. I’m a devotee to the chuck of Ogilvy. My inbox is overrun with newsletters. In 15 years as a copywriter and creative I’ve never read a book that has had such a profound effect on my workflow or output.
The most impactful book a copywriter can own
Dustin Dooling
This is now required reading
I knew I was going to love this book before I finished the preface. I sent it to my creative director and he loved it so much we're going to have every creative in our agency read it. It is the closest ...
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Amazon Customer
This is now required reading
I knew I was going to love this book before I finished the preface. I sent it to my creative director and he loved it so much we're going to have every creative in our agency read it. It is the closest thing I can imagine to a road map to good ideas. It's a joy to read and includes a super healthy mindset for us creatives to adopt when we're struggling with our work. Read it!
This is now required reading
Amazon Customer
Right up there with Hey, Whipple, Squeeze This This is honestly one of the best, most practical, and most enjoyable copywriting books I've read in a looooooong time. I legitimately laughed out loud at least 3 times, and you can tell I mean it because I didn't just write ...
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Justin Blackman
Right up there with Hey, Whipple, Squeeze This This is honestly one of the best, most practical, and most enjoyable copywriting books I've read in a looooooong time. I legitimately laughed out loud at least 3 times, and you can tell I mean it because I didn't just write LOL. The writing techniques are tangible and the fact that he goes so deep on them is amazing. A few years ago, I wrote 10,211 headlines over the course of 100 days. Imagine getting all the lessons I learned without having do the work. That's what this book is.
Right up there with Hey, Whipple, Squeeze This
Justin Blackman
Genius juice No more waiting for the spark, hoping that lightning strikes, or being tortured by your mean brain voices while you drink wine until 3am and wake up to failure, shame, and a pounding hangover. This book teaches a repeatable process you can follow to be creative. ...
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Dave Seaton
Genius juice No more waiting for the spark, hoping that lightning strikes, or being tortured by your mean brain voices while you drink wine until 3am and wake up to failure, shame, and a pounding hangover. This book teaches a repeatable process you can follow to be creative. I tried it, and it works. I wrote 119 headlines and then picked out the good ones. I posted them on my website and people paid money for my product. Cha-ching. Buy this book. Dan Nelken is genius juice.
Genius juice
Dave Seaton