More copywriting.
Less curled-up-in-a-ball-writing.
From aspiring to expiring copywriters, this book will help you become a more efficient, more confident creative. In other words, you’ll make more money. And friends. It’s a little about the creative process and a lot about the craft of writing headlines with over two hundred example ads.
About the Book
When I published this book, I had two goals. The first was to finish it, to finally finish something of my own. I knew if I could do that, after years of abandoning my own ideas, this would be the straw that broke my inner critic’s back.
And the second goal? It wasn’t to sell a zillion copies or to launch my career as “The Headline Guy.” It was to be helpful, to write what I’ve always needed, just the way I needed to hear it. If it helped one other person, it would have been a success.
So to have this self-published book received the way it has and to see it consistently ranked among the top copywriting books ever written, makes me feel like I’m starring in a never ending episode of Punk’d.
Buy here:
What People are Saying
Since reading this book my writing has improved in almost every way, with the exception of this review.
I knew I was going to love this book before I finished the preface. I sent it to my creative director and he loved it so much we're going to have every creative in our agency read it. It is the closest ...
The Newsletter
I write stuff to help people (myself included) build creative confidence.