More copywriting.
Less curled-up-in-a-ball-writing.
From aspiring to expiring copywriters, this book will help you become a more efficient, more confident creative. In other words, you’ll make more money. And friends. It’s a little about the creative process and a lot about the craft of writing headlines with over two hundred example ads.
About the Book
When I published this book, I had two goals. The first was to finish it, to finally finish something of my own. I knew if I could do that, after years of abandoning my own ideas, this would be the straw that broke my inner critic’s back.
And the second goal? It wasn’t to sell a zillion copies or to launch my career as “The Headline Guy.” It was to be helpful, to write what I’ve always needed, just the way I needed to hear it. If it helped one other person, it would have been a success.
So to have this self-published book received the way it has and to see it consistently ranked among the top copywriting books ever written, makes me feel like I’m starring in a never ending episode of Punk’d.
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What People are Saying
Since reading this book my writing has improved in almost every way, with the exception of this review.
Since reading this book my writing has improved in almost every way, with the exception of this review.
I knew I was going to love this book before I finished the preface. I sent it to my creative director and he loved it so much we're going to have every creative in our agency read it. It is the closest ...
I knew I was going to love this book before I finished the preface. I sent it to my creative director and he loved it so much we're going to have every creative in our agency read it. It is the closest thing I can imagine to a road map to good ideas. It's a joy to read and includes a super healthy mindset for us creatives to adopt when we're struggling with our work. Read it!
The Newsletter
I write stuff to help people (myself included) build creative confidence.