Should have included a chapter on writing Amazon reviews
Since reading this book my writing has improved in almost every way, with the exception of this review.

The most impactful book a copywriter can own I own all the staples. I’m a devotee to the chuck of Ogilvy. My inbox is overrun with newsletters. In 15 years as a copywriter and creative I’ve never read a book that has had such a profound effect on my workflow or output.

This is now required reading
I knew I was going to love this book before I finished the preface. I sent it to my creative director and he loved it so much we're going to have every creative in our agency read it. It is the closest thing I can imagine to a road map to good ideas. It's a joy to read and includes a super healthy mindset for us creatives to adopt when we're struggling with our work. Read it!

Right up there with Hey, Whipple, Squeeze This This is honestly one of the best, most practical, and most enjoyable copywriting books I've read in a looooooong time. I legitimately laughed out loud at least 3 times, and you can tell I mean it because I didn't just write LOL. The writing techniques are tangible and the fact that he goes so deep on them is amazing. A few years ago, I wrote 10,211 headlines over the course of 100 days. Imagine getting all the lessons I learned without having do the work. That's what this book is.

Genius juice No more waiting for the spark, hoping that lightning strikes, or being tortured by your mean brain voices while you drink wine until 3am and wake up to failure, shame, and a pounding hangover. This book teaches a repeatable process you can follow to be creative. I tried it, and it works. I wrote 119 headlines and then picked out the good ones. I posted them on my website and people paid money for my product. Cha-ching. Buy this book. Dan Nelken is genius juice.

This has secured a permanent spot on my desk Dan Nelken delivers an absolute belter. This book is easy to read and laugh-out-loud funny. But, more importantly, it's incredibly useful. Part cheat sheet, part swipe file, and part practical guide, it's packed with tips and tricks you can use when you have a tough brief to crack or simply want to be inspired or try something different.