Writing Under Pressure with Dan Nelken | The Course

Writing Under Pressure

700+ Students

☆☆☆☆☆

More headlines. Less stress lines.

You’re two hours away from increasing your copywriting speed and confidence. And when your confidence rises, your salary follows. More important, by the end of this course you’ll have the upper hand on creative self-doubt and the almighty blank page.

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What People are Saying

★★★★★
One of the challenges as a copywriter is making sure you think from enough angles. This course gives you more angles than you could ever need. It's valuable for new copywriters but just as valuable if you have decent experience. It has made me more confident with my copywriting and ...
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Direct Response Copywriter
★★★★★
One of the challenges as a copywriter is making sure you think from enough angles. This course gives you more angles than you could ever need. It's valuable for new copywriters but just as valuable if you have decent experience. It has made me more confident with my copywriting and I was already comfortable. But it also made the process a lot more fun. I can't recommend it enough. Make sure you get Dan's book too. If you're like me you'll have it next to you at all times.
Direct Response Copywriter
★★★★★
I'm not in advertising. I'm not a copywriter. But I do share my ideas online, and HOLY COCKTAILS this course makes creativity as easy as MAD-LIBS.
Dave Seaton
Founder & Principal, Seaton CX
★★★★★
I'm not in advertising. I'm not a copywriter. But I do share my ideas online, and HOLY COCKTAILS this course makes creativity as easy as MAD-LIBS.
Dave Seaton
★★★★★
So - I wouldn't be a Canadian without bigging up a fellow Canadian *no sorrys here*. The course was worth MY time, and what’s best, it’s well worth YOUR time, if you're looking to enhance your wordsmithery. I know it's a course I'll mainline again...
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Marisa Crimlis-Brown
★★★★★
So - I wouldn't be a Canadian without bigging up a fellow Canadian *no sorrys here*. The course was worth MY time, and what’s best, it’s well worth YOUR time, if you're looking to enhance your wordsmithery. I know it's a course I'll mainline again and again, and his resource at the end is worth the course alone. Plus all the banter in the chat… solid 💯
Marisa Crimlis-Brown
★★★★★
Writing Under Pressure' is everything it promises, a guide to fast and thoughtful headline creation. It's given me a powerful set of copywriting tools that I can pull out in a pinch AND practice when the pressure is off. To top it off, Dan is an excellent teacher. His approach ...
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Greg Harrison Clay
★★★★★
Writing Under Pressure' is everything it promises, a guide to fast and thoughtful headline creation. It's given me a powerful set of copywriting tools that I can pull out in a pinch AND practice when the pressure is off. To top it off, Dan is an excellent teacher. His approach is humble and funny, making the material infinitely approachable and easy to watch again and again. If you need a reminder of why you love being a copywriter, or if you're just getting started in marketing...THIS COURSE IS FOR YOU!
Greg Harrison Clay
★★★★★
Dan’s course is the difference between “the client wants more options ” and “the client can’t pick a favorite.” If you suffer from the cramps of crossed fingers or the pinch of prayer beads in your palm, this is how to reclaim your confidence.
Matt Cascarino
★★★★★
Dan’s course is the difference between “the client wants more options” and “the client can’t pick a favorite.” If you suffer from the cramps of crossed fingers or the pinch of prayer beads in your palm, this is how to reclaim your confidence.
Matt Cascarino
The creative scenarios that always gave me the most near-death experiences were when I was put on the spot—“Hey Dan, you’re a writer. What’s a better way of saying x?” Or when I had a very short amount of time to turn headlines around—“All writers, take the next 15 minutes to write headlines and bring them to my desk.”

I spent over a year identifying writing and thinking techniques to help me write headlines quicker and with more confidence than I’ve had through most of my career. And the content works.

What’s In It

  • 2+ hours of instruction
  • Quick review of the creative process under pressure and then the ideal creative process
  • 12+ go-to headline techniques for getting to great quickly
  • 10+ techniques for coming up with headline ideas quickly
  • 200+ example headlines from some of the world’s most creative brands.
  • 150pg+ pdf summarizing all key tips with examples for quick and easy reference. A fresh copy will arrive in your inbox every 6 months with new tips and examples
  • 100% money-back guarantee. No arm wrestling necessary

With this course in your brain and this pdf on your desktop, you’ll be able to write under pressure without feeling the pressure.

It’s a small price to pay for a little confidence. Especially if it’s on your company’s dime.

Price is $499 or 4 x monthly payments of $124.75.

For company rates or live workshops, email dan@nelkencreative.com.

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“The best situation is for creativity to not be under the gun. But if you can’t manage that, at least learn to dodge the bullets.”

Teresa Amabile, Harvard Professor

Other Recommended Courses

In the future I’ll have an entire page dedicated to the books, courses, podcast episodes and people I’ve been learning from. For now, I’m starting with Jason Bagley’s ridiculously helpful (and inspiring) masterclass.
Creative MegaMachine™ with Jason Bagley

Creative MegaMachine™ with Jason Bagley

Learn the secrets and techniques of one of the world’s best creatives with former Wieden+Kennedy ECD Jason Bagley. I took Jason’s program in 2023 and like much of what I’ve been creating for myself and others it had me thinking, “Man, I wish I had this help earlier in my career.” I reached out to Jason afterwards and he was kind enough to offer anyone who mentions my name $100 off his program. I also get a little kickback, so it’s a win, win, win.

Here’s a link to check it out and if you have any questions about his program, fire away.

He’s also just launched several other programs if you have already taken this one. Same discount applies.

*Like any course like this, see if your company is willing to pick up the tab, or at least some of it. Many companies have a Learning and Development budget.

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I write stuff to help people (myself included) build creative confidence.