Talks & Workshops
When it comes to professional development, creatives have been a neglected bunch.
And I’m committed to doing whatever I can to help fill this void.
I’m glad you are too.
Companies I’ve worked with:
Thinking About Thinking
We spend so much time thinking, but rarely (if ever), do we create the space to think about how we think.
This is why our creative process and confidence ceases to evolve. It’s time to stop winging creativity. It’s not a science but it’s also not the witchcraft we make it out to be.
In this talk, we’ll discuss—
- Healthy vs unhealthy creative processes
- The human brain on creativity
- Why we always want more time
- A revised definition of creativity
- Structure in creativity
- Creative tips and techniques you can use instantly
- The importance of creating for yourself
In just one session, your team will become a more efficient, confident, inspired and connected group. Whether you’re a team of copywriters, an entire company or an entire country, this will benefit all in attendance.
Being Human in a Digital World
Learn when to follow tech vs when to follow your gut.
In a sea of B2B, B2C, SEO, KPIs, ChatGPT and everybody following the same best practices, it’s getting harder and harder to differentiate our brands. But your unfair advantage won’t be found in a search bar. Whoever humans the best wins.
This 45-minute talk will:
- change the way you see your target audience
- help you see communicating with personality as a competitive advantage
- provide countless inspiring examples from people and brands around the world
- provide examples from the speaker’s journey going from unknown to expert
- give your team filters to decide when to follow the tech vs when to follow their gut
- give you practical tips to inject more personality into your actions and communications
In just one session, all attendees will have the inspiration, motivation and practical techniques for leveraging their human creativity in an increasingly digital world.
Write better copy. Faster.
With increasing deliverables and shrinking timelines, it’s never been more important to help writers improve their creative speed and confidence.
In this interactive workshop, we’ll dig into—
- The relationship between creativity and pressure
- Your brain on creativity
- Impostor syndrome and our inner critics
- Is it possible to creative faster? If so, how?
- Structure in creativity
- Headline writing techniques and 200+ example ads
- Quick-thinking techniques and 100+ example ads
- Group chats and interactive copy exercises
- 200+ pg reference guide for all attendees
- Lifetime access to the online course
This session will leave your team inspired, confident and excited to put their polished craft into practice. In a single day, you will have levelled up your team’s copywriting superpowers.
And this isn’t limited to copywriters. Everybody writes.
*Note: This is the live, extended version of my online course, Writing Under Pressure.
Campaign Thinking
This workshop will leave your team with countless options for big picture campaign ideas. Your problem goes from not having enough ideas to having too many.
Once you have that overarching idea, ideas start coming out of your ears. The trouble is, most creatives think too small and end up trying to retrofit a series of loosely connected small ideas into a bigger idea.
Whether you’re an agency pitching a new client or an in-house department concepting your next campaign(s), this workshop will leave you with more ideas than you’ll know what to do with. All in a single day. Or two.
In this interactive workshop, we’ll—
- Discuss the creative process
- Discuss impostor syndrome and our inner critics
- Cover the relationship between structure and creativity
- Discuss the difference between small and big ideas
- Work through creative prompts with examples to generate campaign ideas (this will be the bulk of our time)
This practical working session will leave your team, not only with tools and techniques to rely on for the rest of their careers but an overwhelming amount of ideas for an upcoming or existing brand platform.
For other speaking or podcast requests, email my underpaid booking agent: dan@nelkencreative.com
The Newsletter
I write stuff to help people (myself included) build creative confidence.